Penalty Culture by Slam Jam SS24
Umbro and Slam Jan continue to explore Umbro’s Football DNA through the lens of street style for Spring/Summer 2024 collection.
Founded by Luca Benini in 1989, Slam Jam was born to serve the underground long before the term streetwear existed. The newest installment of the Umbro Slam Jam series coincides with our centennial year and takes inspiration from our archive.
Designed by Slam Jam the new collection blends football and street codes to create an elevated design language without compromising Umbro’s instantly distinctive sports identity.
The theme of 'Penalty Culture' remains for Spring/Summer 2024. This is reaffirmed through Slam Jam's approach to subculture and trend, resulting in a culturally relevant collection enriched with contemporary fit and design.
The collection revisits classic Umbro styles updated with duo-tone check patterns and printed kits. Stand-out items include a masked check anorak, the now iconic masked hoodie, and a jersey inspired by a past fan favourite Umbro design.
The collection is available now via selected retailers for a full list of stockists click here.
