Hard Times SS25 Campaign by Satoshi Fujiwara
Slam Jam and Umbro’s second and final release of the Spring/Summer 2025 ‘Hard Times’ collection is incoming. Rooted in British culture, the collection pays homage to heraldry and check patterns to reimagine the aesthetic of tactical security attire seen in football stadiums - staying true to the football-driven DNA of Umbro.
The collection has been captured on a dystopian away day bus journey through the lens of award-winning Japanese photographer Satoshi Fujiwara.
Drop 1 released on the 4th of March 2025 at slamjam.com and various Umbro e-tail platforms, followed by availability in selected global retailers on the 7th March 2025.
Drop 2 will be available on the 18th March 2025 at slamjam.com, various Umbro e-tail platforms, and in selected global retailers from the 21st March 2025.
