Hard times by Slam Jam and Umbro
Just like in football, tough times exist and must be overcome with unity and spirit.
"Hard Times" is the motto of the Umbro Autumn/Winter 2024 collection, designed by Slam Jam for Umbro, celebrating resilience as a way of life.
Once again, the collection offers an elevated approach to the heritage of the British brand, with shapes, materials, and contrasts that define the look of an ultra-contemporary streetwear wardrobe.
Highlights include:
The all-over print, white Censored Long Sleeve, characterized by extensive overlapping graphics on the front and back
The classic 2004 England-inspired Umbro Track Jacket, reimagined in a long-sleeve sport style in black and gold
A hybrid sleeves gingham/cotton polo
The Masked Anorak featuring a fresh take on the check pattern
The collection, designed and distributed by Slam Jam, will be released in two drops at select retailers worldwide.
Drop 1 on 20th September at slamjam.com, followed by availability in selected global retailers from 24th September.
Drop 2 will be available on 30th September at slamjam.com, and in selected global retailers from 4th October.
