No people, no football. Fans are the driving force behind the game and that is why we put them at the heart of everything we do. That is why we went on the search for superfans to represent one of 24 Umbro teams in our “Forever fans” campaign – the final chapter in our 2024 Centenary celebrations.

The response to our fan recruitment “Superfans Wanted” on Umbro’s global social media channel was overwhelming. Fans had to share why they should be selected to represent their team in our campaign. It was quite difficult to choose from so many wonderful personal stories.  

The chosen fans were then invited to Manchester, the home of Umbro, where they participated in a photoshoot, proudly modelling their teams’ jerseys. This gathering brought together fans from around the world, who would never have met in normal circumstances – all united by their love for the game.

Sara/England Rugby Fan

"To be a rugby fan, to put this shirt on, to represent women's rugby in this campaign, not just rugby, means the world to me.”

Lorenzo/Gremio Fan

"Even across different time zones, I stay connected with everything happening within the club. It does not matter that I am not in Porto Alegre, I still support Gremio and will always do so.”

Leo/Santos Fan

"The love of Santos comes from my father and my family. "We love the team, we love the city, we love football.”

Diego/CD Aguila Fan

“I fell in with the club at a young age when I went to game with my father and brother.” He expresses his loyalty to his club beyond the jersey: “When I was a kid, my dad always enjoyed wearing masks of Mexican wrestlers. He would bring them to the matches and started wearing them in the colours of our club. People appreciated it and found it funny, and it became a trend when others started doing the same for different clubs." After Diego's dad sadly passed away, this tradition was passed to his sons as a ritual and a happy memory.

Sebastian/Atletico Tucuman Fan

"My mood depends on how my team is playing. Sometimes for me, football goes beyond sport.”

For 100 years, we have been fans of the beautiful game and everything that surrounds it. We are fans forever. Umbro by the fans for the fans.

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