Celebrating 100 years of Umbro
Last week we celebrated 100 years of Umbro at Umbro 100, an exhibition by the University of Westminster exploring Umbro’s influence on the British textile industry and global fashion with more than 120 Umbro styles on show.
The exhibition places the spotlight on Umbro and its influence on the global sportswear revolution. According to Westminster Menswear Archive, Umbro, has helped evolve sportswear from its functional, athletic, and sporting roots to becoming the daily uniform for billions of people around the world.
In the exhibition, Westminster Menswear Archive points to Umbro’s collaboration with Paul Smith in 2002 as the start of the now ubiquitous trend for sportswear companies collaborating with fashion brands and designers. Since then, Umbro has partnered with over 60 globally renowned designers and brands including Kim Jones, Paul Smith, Virgil Abloh, Peter Saville, Christopher Raeburn, Supreme, Nigel Cabourn, Aitor Throup, Palace and Vetements.
A special thanks to Professor Andrew Groves, Dr Danielle Sprecher, and the University of Westminster for curating the exhibition.
Photo credits: Rosanna Elettra
Umbro 100: Sportswear x Fashion
Ambika P3, University of Westminster, London, NW1 5LS
12 – 28 April 2024
Free admission
Open every day between 11am – 7pm
