Always on point

As early as the 50s, we began teaming up with leading sports experts to create the perfect garments. Today, we still believe in this spirit of partnership, but go far beyond the game. Blending the pitch with the streets, and unquestionable authenticity with undeniable style.

Over the years, game-changing designers have celebrated the very essence of our brand. Even, at times, creating something completely unique in the industry.

Take our 2002 partnership with northern icon Paul Smith. The first time a fashion and sports brand came together on an Apparel capsule, it kickstarted a style revolution.

It paved the way for Trainingwear with a sartorial edge it never knew it needed. Streetwear-inflected takes on sophisticated luxury. And refined reinterpretations of beloved national kits.