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Adam Jones x Umbro

We tapped into British designer Adam Jones to reimagine some of our old designs into a capsule collection laced with nostalgia. The limited collection was made up from deadstock Umbro product revitalized with Jones’ unmistakable sentimental lens. Drawing on Jones’ distinctive blend of fashion and humor, the designer found inspiration for the collection in the eccentricity of British style – specifically the outfits sported by his own grandfather. His blend of utility over urbanity was irresistible, wearing a dress shirt and cardigan over grey joggers, or a sweatshirt teamed with formal trousers and shoes. There is an undeniable beauty in the juxtaposition.

Wasted Paris x Umbro AW25

Inspired by the quiet resilience of those who live their lives outdoors—through sun, rain, and snow —our new WASTED capsule is a celebration of movement, adaptability, and the culture of training outside in all conditions. Each piece is designed to transition seamlessly across the four seasons, offering comfort and adaptability no matter the weather. The collection features statement pieces like the nylon windbreaker and pants printed from full-scale scans of real denim.

Out of Line: AW25 Boot Pack

We're returning to the pitch in Autumn/Winter 2025 with a new boot pack that embodies the true essence of football – uncompromisingly raw, tirelessly authentic, and created for those who play not for cameras or contracts, but for the love of the game itself. The AW25 set features the brand new Velocita Decima and Tocco V boots. This will all take place within the "Out of Line" campaign, a tribute to the rebellious spirit that has defined football since the beginning. It pays tribute to those who play against the tide – the creators, the culture shapers, the individuals who don't wait for permission.

AW25 Northern Quarter Collection

They say there’s no place like home. That’s why we ran it back to the Northern Quarter again, the place where football, music, and fashion collide. This time, we focused on the NQ’s most iconic music venues. The music scene here continues to galvanise the community through its spirit of innovation and evolution. Shot inside Soup, a venue as raw and real as the Northern Quarter itself, the campaign brings together three rising voices from the scene — James, Ellie, and Time Flies — to front a collection that speaks to the power of community and creativity.